specialty

Choosing a Specialty and Why You Need One in Private Practice

Choosing a Specialty and Why You Need One in Private Practice

I don’t know about you but for me the question of whether or not to have a specialty in my private practice haunted me for years. It seemed to be the common understanding that it was a necessary evil if you wanted to have a “successful” private practice. However, the idea of choosing a specialty felt like it confined me to a narrow box that I didn’t want to be in. I, like many therapists, feared that if I had too specific of a specialty that I would risk excluding someone, and when I was first building my practice I just wanted clients...any, and all, clients!

The truth is, even with a very specific specialty, you will still see clients from all walks of life and with all sorts of presenting problems. And...having a specialty is absolutely a critical part of your marketing strategy. To build your practice faster and to keep it full, it is a good idea to market to a specialty.