marketing

How to Get Online Exposure for Your Private Practice (For FREE)

How to Get Online Exposure for Your Private Practice (For FREE)

Without a doubt the aspect of private practice that I see most therapists struggling with is marketing.

The word usually brings up a negative connotation and most therapists are quick to write it off as a “necessary evil” or something they’re not even willing to participate in because they’ve already decided they’re no good at it.

The truth is marketing isn’t evil and it is important to shift our mindset around marketing because the more people we can share our business (and our gifts) with the more positive impact we can have on this world.

We need to learn how to get excited about the services we are offering because we recognize that they are a gift.

Checking Your Ego and Narcissism of Social Media

Checking Your Ego and Narcissism of Social Media

I have yet to meet a therapist who has embraced social media with open arms. If you are one, please step forward and introduce yourself, because right now your existence is on par with magical unicorns.

Most therapists I meet and connect with are deeply plagued by how to use social media effectively and even deeper fears of being seen on these platforms.

The field of psychology is way behind the curve in embracing social media and online platforms as the new norm. We are riddled with messages of narcissism and pseudo-connection, and even scorned if we do choose to step into the current culture and utilize all of the platforms and opportunities available to us.

How Much Time Do You Need to Put Into Marketing Your Private Practice?

How Much Time Do You Need to Put Into Marketing Your Private Practice?

For many therapists, and those in the helping professions, marketing is often one of the biggest hang-ups we have to building a successful business. However, it is an absolutely necessary part of any business. And as with most things in life, you will get out of it what you put into it.

Marketing is how we let our community know that we exist and that we can help them with a problem they are having. Once we accept this necessary aspect of creating a thriving private practice, how much time do we need to realistically put into our marketing efforts.

Choosing a Specialty and Why You Need One in Private Practice

Choosing a Specialty and Why You Need One in Private Practice

I don’t know about you but for me the question of whether or not to have a specialty in my private practice haunted me for years. It seemed to be the common understanding that it was a necessary evil if you wanted to have a “successful” private practice. However, the idea of choosing a specialty felt like it confined me to a narrow box that I didn’t want to be in. I, like many therapists, feared that if I had too specific of a specialty that I would risk excluding someone, and when I was first building my practice I just wanted clients...any, and all, clients!

The truth is, even with a very specific specialty, you will still see clients from all walks of life and with all sorts of presenting problems. And...having a specialty is absolutely a critical part of your marketing strategy. To build your practice faster and to keep it full, it is a good idea to market to a specialty.