counseling practice

How to Get Online Exposure for Your Private Practice (For FREE)

How to Get Online Exposure for Your Private Practice (For FREE)

Without a doubt the aspect of private practice that I see most therapists struggling with is marketing.

The word usually brings up a negative connotation and most therapists are quick to write it off as a “necessary evil” or something they’re not even willing to participate in because they’ve already decided they’re no good at it.

The truth is marketing isn’t evil and it is important to shift our mindset around marketing because the more people we can share our business (and our gifts) with the more positive impact we can have on this world.

We need to learn how to get excited about the services we are offering because we recognize that they are a gift.

What It Means to be an Entrepreneur in Private Practice

What It Means to be an Entrepreneur in Private Practice

Entrepreneur is definitely a hot word right now and we are living in a time where more and more people are stepping into and embracing themselves as entrepreneurs, especially with all of the opportunities afforded to us with the internet.

But does going into traditional private practice qualify us to call ourselves entrepreneurs, or are we small business owners?

Where to Start if You're Brand New

Where to Start if You're Brand New

If you’re like most therapists new to private practice, or even just beginning to consider entering into private practice, you have likely experienced some of the overwhelm and uncertainty of where to begin.

The solution to this problem is this: Start with a Dream and End With a Goal.

What Do You Believe About Private Practice

What Do You Believe About Private Practice

I was sitting at lunch last week with a therapist who had reached out to connect with me as he is getting ready to move into his post-doctorate life, and he asked me, “So, Jenn, how did you do it, how did you build a successful private practice?”  Good question, right?  I thought so, and I took a minute to reflect on what he had asked me.  I gave him the most honest, heartfelt response I had, which was that “I always knew I would.”

I went into grad school knowing that my ultimate destination was private practice. I can remember the messages being delivered those first few days of school of how I could expect to make no money as a psychologist and not to bother with private practice because it's too hard to build a sustaining practice. Whether it was naiveté, or arrogance at the time, I chose to brush off those messages as foolish and I'm so thankful that I did because how we think about ourselves, our business, and our potential for success is critical to the amount of success we achieve.