MFT

What It Means to be an Entrepreneur in Private Practice

What It Means to be an Entrepreneur in Private Practice

Entrepreneur is definitely a hot word right now and we are living in a time where more and more people are stepping into and embracing themselves as entrepreneurs, especially with all of the opportunities afforded to us with the internet.

But does going into traditional private practice qualify us to call ourselves entrepreneurs, or are we small business owners?

Where to Start if You're Brand New

Where to Start if You're Brand New

If you’re like most therapists new to private practice, or even just beginning to consider entering into private practice, you have likely experienced some of the overwhelm and uncertainty of where to begin.

The solution to this problem is this: Start with a Dream and End With a Goal.

How Much Time Do You Need to Put Into Marketing Your Private Practice?

How Much Time Do You Need to Put Into Marketing Your Private Practice?

For many therapists, and those in the helping professions, marketing is often one of the biggest hang-ups we have to building a successful business. However, it is an absolutely necessary part of any business. And as with most things in life, you will get out of it what you put into it.

Marketing is how we let our community know that we exist and that we can help them with a problem they are having. Once we accept this necessary aspect of creating a thriving private practice, how much time do we need to realistically put into our marketing efforts.

Choosing a Specialty and Why You Need One in Private Practice

Choosing a Specialty and Why You Need One in Private Practice

I don’t know about you but for me the question of whether or not to have a specialty in my private practice haunted me for years. It seemed to be the common understanding that it was a necessary evil if you wanted to have a “successful” private practice. However, the idea of choosing a specialty felt like it confined me to a narrow box that I didn’t want to be in. I, like many therapists, feared that if I had too specific of a specialty that I would risk excluding someone, and when I was first building my practice I just wanted clients...any, and all, clients!

The truth is, even with a very specific specialty, you will still see clients from all walks of life and with all sorts of presenting problems. And...having a specialty is absolutely a critical part of your marketing strategy. To build your practice faster and to keep it full, it is a good idea to market to a specialty.