Without a doubt the aspect of private practice that I see most therapists struggling with is marketing.
The word usually brings up a negative connotation and most therapists are quick to write it off as a “necessary evil” or something they’re not even willing to participate in because they’ve already decided they’re no good at it.
The truth is marketing isn’t evil and it is important to shift our mindset around marketing because the more people we can share our business (and our gifts) with the more positive impact we can have on this world.
We need to learn how to get excited about the services we are offering because we recognize that they are a gift.
We also need to learn how to get other people excited to hear more about our services and our offerings because that is how we can actually be of service and change people’s lives.
The best way to create excitement about, dare I say, you and your services is to position yourself as an authority in your niche who’s willing to share your valuable insight with people.
I suggest emailing magazine editors, podcasters, and industry bloggers and pitching them a story that benefits their audience (who also happens to be your ideal client.) Offer your time and insight as a value to their content creation process. Find ways to share your unique perspective and experience with their audience to extend your business reach.
The more people who discover your valuable insight, the easier it’ll be to point them back to your practice.
Here’s how you can take action TODAY: Fill in the blanks below as a way to attract your ideal clients by being a valuable content-driven resource…
Topics I am Confident Sharing with a New Audience
Three Blogs I Will Pitch my Story to
Three Podcasts I Will Pitch my Story to
Three Magazines/e-Zines I will Pitch my Story to
If you have questions or need help brainstorming your marketing plan, sign up for your free 20 minute Private Practice consultation here!