One common mistake I see a lot of therapist make is including a resource page on their website, and here is why it’s a bad idea.
As a therapist in private practice, a huge part of our success has to do with our mindset. Building a business can be lonely, it can be discouraging, it can take time and if we don't truly believe in our worth and believe in what we're doing, it can be that much harder to go through this process.
So this tip is something that I want to offer you if you are struggling at all with recognizing your worth and your value and really believing in the process. In order for you to find true success in private practice, which I define as charging your full fee, working only the hours you want to and only with the clients you want, you have to have a foundation of faith and belief in the work that you're doing.
Without a doubt the aspect of private practice that I see most therapists struggling with is marketing.
The word usually brings up a negative connotation and most therapists are quick to write it off as a “necessary evil” or something they’re not even willing to participate in because they’ve already decided they’re no good at it.
The truth is marketing isn’t evil and it is important to shift our mindset around marketing because the more people we can share our business (and our gifts) with the more positive impact we can have on this world.
We need to learn how to get excited about the services we are offering because we recognize that they are a gift.
I have yet to meet a therapist who has embraced social media with open arms. If you are one, please step forward and introduce yourself, because right now your existence is on par with magical unicorns.
Most therapists I meet and connect with are deeply plagued by how to use social media effectively and even deeper fears of being seen on these platforms.
The field of psychology is way behind the curve in embracing social media and online platforms as the new norm. We are riddled with messages of narcissism and pseudo-connection, and even scorned if we do choose to step into the current culture and utilize all of the platforms and opportunities available to us.